Over the past decade, video has established itself as one of the most powerful marketing strategies: its ability to capture attention, inspire engagement, and convert customers is unparalleled. Internet video traffic continues to experience unprecedented growth…but more than 90% of individuals want to see more video content from brands in the coming years.

Pretty crazy, right? Well, we have a lot more video statistics for you! This article covers some exciting video marketing statistics that demonstrate the true power of this medium. Discover the many benefits of video marketing and how professionals in all industries can harness its impact.

Benefits of Video Marketing

Before we dig into the stats, let’s review some benefits of using video marketing.

Better Engagement & Retention

Engagement is your most valuable asset, but competing for attention can be challenging. The solution? Video marketing. High-quality videos have the power to convey messages in a visually compelling and memorable way, making it easier to communicate ideas and create an emotional connection with viewers.

Video content is also highly shareable, helping to increase a brand’s visibility and reach across various platforms.

More Conversions

Why are videos so great at converting customers?

Explainer videos can convey complex information in a way that can be challenging through text alone. This understanding can positively influence a consumer’s decision-making during a purchasing process.

Video is also capable of creating strong emotional responses in its audience. Whether it’s humor, amazement, fear, or joy, videos can inspire visceral reactions that are difficult to achieve through other mediums. This emotional engagement leads to greater levels of connection and loyalty that positively impact conversions.

Personalized videos customized to each recipient are especially impactful on conversion rates. When the recipient hears their own name or sees their own image on the screen, they experience feelings of uniqueness, relevance, and connection. It’s no wonder personalized videos have around 16 times higher click-to-open rates than generic videos…and can boost conversions by 500%.

Brand Building

Video provides a dynamic medium for telling your brand story and showcasing your values, mission, and unique brand. A visual story engages viewers on both an emotional and cognitive level. When we watch a video, our brains process the visual and auditory information simultaneously, creating an immersive experience. This allows brands to communicate their message in a way that is more memorable and impactful.

With video’s unparalleled storytelling abilities, video marketing enables you to showcase authenticity and create memorable customer experiences that build brand loyalty.

Plus, when your videos resonate with viewers, they’re more likely to share them across platforms which increases your brand’s visibility and exposure to new customers.

Higher ROI

Thanks to higher retention rates, more conversions, and viral potential, you can invest the same amount (or less) of your marketing budget and get better results. More than 90% of marketers boast good ROI on video content—with 51% saying that video has the best ROI of all their content.

General Video Marketing Statistics

Ready for better ROI? If those benefits didn’t inspire you to expand your video marketing strategy, we bet these video marketing statistics will!

1. 91% of businesses use video as a marketing tool. More businesses are using video than ever before, with 9 out of 10 businesses relying on video as an essential marketing tool. Marketers described video as an ‘important part’ of their overall strategy.

If you aren’t using video already…now’s the time to start.

Hint: personalized video software is the most effective tool to scale your team’s efforts and see quick ROI.

2. Over 87% of video marketers say it helps with increased traffic, sales, and lead generation. It’s no secret that video marketing works. According to Wyzowl, 91% of video marketers say it helps increase traffic, 90% say it helps generate leads, and 87% say it helps increase sales. Bottom line: video marketing gets results.
3. 89% of people say watching a video has convinced them to buy a product or service. Don’t believe the marketers? Ask the consumer. Nearly 9 in 10 individuals have made a purchase as a result of effective video marketing.
4. Adults spend almost six hours per day watching videos. It’s no secret that adults today spend an astounding amount of time online. According to Nielsen, video consumption makes up six hours of the average adult’s day. As customers spend more time watching video online, marketers need to meet them where they are.
5. Long-form videos saw an 11,000% growth over the last ten years. While short-form videos have a high success rate, long-form videos views are growing incredibly fast. Videos longer than 30 minutes saw 11,000% growth in the last ten years, and webinars and live events have also proven to be highly effective.
6. 42% of video marketers spend between $0 and $500 on an average video. Video marketing can be both effective and affordable. With 42% of marketers spending $500 or less (the largest percentage in the study), the ROI on video marketing has the potential to be tremendous.
7. 96% of video marketers say video has increased consumer understanding of their product or service. By providing visual demonstrations and explanations that are easier to understand than text alone, the dynamic nature of videos allows consumers to clearly understand the features, benefits, and usage scenarios of a product or service.
8. Incorporating video into your emails can result in a 300% increase in click rates. Email marketing often outperforms every other marketing channel—but sending videos via email takes the impact of this outreach method to the next level. Adding video to emails can boost clicks by 300%, all while convincing more consumers to buy a product or service and decreasing the number of incoming support calls. We call that a win-win-win.

Personalized Video Statistics

AI Likeness’ personalized AI videos being used for sales & marketing.

9. Personalized videos are 35% more likely to retain viewers than non-personalized videos. Personalized videos are effective at building relationships with employees, customers, partners, and prospects. By addressing the audience directly and catering the content to their preferences and interests, consumers feel connected and emotionally invested in the content.

If you want consumers to engage with your video, make them feel seen. Get started by finding the best personalized video software for your business.

10. Personalized videos can boost conversions by 500%. Personalized videos establish a sense of connection and relevance with consumers, helping to astronomically boost conversions. By demonstrating attentiveness to the consumer’s needs, personalized videos build trust and credibility—ultimately driving higher engagement and conversions.
11. 49% of consumers enjoy the human connection of videos. Marketers should get comfortable in front of a camera! Almost half of consumers prefer watching real humans rather than AI-generated avatars.

But how do you offer personalization at scale? Recording a new video for every recipient isn’t realistic for growing teams. Luckily, AI video generator tools like AI Likeness allow you to record just one video of yourself…and then AI generates hundreds or thousands of videos customized for every recipient. These videos look and sound exactly like you, s

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Successfully bridging this gap and recommending the right additional products is challenging. However, when done correctly, it can be rewarding. Your existing customers are primed to purchase more from your online store; the key is to engage them meaningfully.

The Significance of Recommending Additional Products

Recommending additional products is about keeping your store at the forefront, fostering repeat business, nurturing relationships, and ensuring customers derive maximum value from their prior purchases. Relevant product recommendations can enhance customer engagement, build trust, and foster a deeper connection, leading to increased sales.

How to Effectively Recommend Additional Products

Effective product recommendations hinge on relevance, personalization, and customer choice. The message should cater to individual needs, drawing from their purchase history. Personalization, starting with addressing the customer by name and explaining why a product suits them, can significantly boost conversions.

The Medium of the Message

Most online store communications are email-based, often featuring images alongside text and multiple links to various store sections. While images effectively showcase products, they can’t elucidate why a product suits a specific recipient. Videos can bridge this gap, providing context and demonstrating product relevance.

Best Practices for Recommending Additional Products with Video

To maximize the impact of video recommendations:

1. Create a personalized message: Emphasize personalization and customization to stand out. Tailor the message to the recipient’s purchase history and preferences.
2. Show the product in use: Demonstrations or real-life usage scenarios help customers visualize the product’s role in their lives.
3. Include a call-to-action: Direct and easily identifiable CTAs guide viewers on the next steps, increasing the likelihood of conversions.

The Power of Personalized Videos in Product Recommendations

Video is a transformative tool for product recommendations. Personalized messages, product demonstrations, and clear CTAs in videos can resonate deeply with customers, driving engagement and sales. AI Likeness’s capability to scale personalized video messages ensures that product recommendations cater to each recipient, regardless of their purchase history. To distinguish your online store from competitors, you must stand out. Leveraging AI Likeness for product recommendations can help you achieve that distinction.

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Discover how deepfake technology is also being used positively. For instance, video personalization is now achievable at scale thanks to tools like AI Likeness.

Deepfakes have been in the spotlight for all the wrong reasons. But is there a positive side to them? Absolutely. Deepfake technology holds immense potential and can be utilized in numerous beneficial ways. It’s poised to play an increasingly constructive role in various domains such as Ecommerce, healthcare, art, history, and more.

Like any technology, deepfakes have their pros and cons. They’ve gained notoriety for malicious uses, like creating realistic videos of public figures making false statements. For instance, during the early stages of the Russian invasion of Ukraine, a deepfake video of Ukrainian President Volodymyr Zelenskyy, seemingly urging his troops to surrender, was spread on social media and even planted on a Ukrainian news site by hackers. Similarly, Jordan Peele crafted a deepfake video of former US President Barack Obama to highlight the potential risks of deepfakes in disseminating political misinformation.

However, it’s essential to recognize the positive applications of this technology. Here are some ways deepfakes can be used for the greater good:

1. Personalization

Deepfakes can revolutionize personalization, especially in the commercial sector. Video personalization is a prime example of deepfake technology’s business application. Brands and influencers aim to connect with their audience on a personal level, and video personalization enhances this connection. Without AI and deep generative models (the foundation of deepfakes), achieving this at scale would be unfeasible.

AI Likeness exemplifies how video personalization at scale can be achieved using AI and deepfake technology. AI Likeness empowers businesses, especially in the ecommerce realm, to send personalized video messages to their entire customer base. Record once, and the AI can produce multiple unique versions of the base video, addressing each customer individually.

2. Medicine and healthcare

Deep generative models can significantly benefit the healthcare sector. Medical researchers often face challenges due to data scarcity. Generative adversarial networks (GANs), the same technology behind deepfakes, can generate realistic medical images, aiding in better diagnosis and treatment.

3. Art and History

Deepfakes can breathe life into historical events, allowing us to connect with the past. For instance, a Scottish company, CereProc, recreated a speech that former US President John F. Kennedy was scheduled to deliver in Dallas on the day he was assassinated. They trained deepfake algorithms on audio recordings of JFK to reproduce the speech in his voice.

4. Media and entertainment

Reuters recently introduced synthesized news reports using deepfake technology, generating news reports tailored for individual viewers. Additionally, a UK-based NGO, Malaria No More UK, utilized deepfakes to produce a promotional video featuring soccer superstar David Beckham speaking in nine different languages to raise malaria awareness.

Want to see AI Likeness in action? Provide your name, and we’ll send you an AI-generated personalized video.

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