Enjoy these exciting video marketing statistics of 2023! Discover where to focus your video marketing efforts this year for maximum ROI.

Over the past decade, video has established itself as one of the most powerful marketing strategies: its ability to capture attention, inspire engagement, and convert customers is unparalleled. Internet video traffic continues to experience unprecedented growth…but more than 90% of individuals want to see more video content from brands in the coming years.

Pretty crazy, right? Well, we have a lot more video statistics for you! This article covers some exciting video marketing statistics that demonstrate the true power of this medium. Discover the many benefits of video marketing and how professionals in all industries can harness its impact.

Benefits of Video Marketing

Before we dig into the stats, let’s review some benefits of using video marketing.

Better Engagement & Retention

Engagement is your most valuable asset, but competing for attention can be challenging. The solution? Video marketing. High-quality videos have the power to convey messages in a visually compelling and memorable way, making it easier to communicate ideas and create an emotional connection with viewers.

Video content is also highly shareable, helping to increase a brand’s visibility and reach across various platforms.

More Conversions

Why are videos so great at converting customers?

Explainer videos can convey complex information in a way that can be challenging through text alone. This understanding can positively influence a consumer’s decision-making during a purchasing process.

Video is also capable of creating strong emotional responses in its audience. Whether it’s humor, amazement, fear, or joy, videos can inspire visceral reactions that are difficult to achieve through other mediums. This emotional engagement leads to greater levels of connection and loyalty that positively impact conversions.

Personalized videos customized to each recipient are especially impactful on conversion rates. When the recipient hears their own name or sees their own image on the screen, they experience feelings of uniqueness, relevance, and connection. It’s no wonder personalized videos have around 16 times higher click-to-open rates than generic videos…and can boost conversions by 500%.

Brand Building

Video provides a dynamic medium for telling your brand story and showcasing your values, mission, and unique brand. A visual story engages viewers on both an emotional and cognitive level. When we watch a video, our brains process the visual and auditory information simultaneously, creating an immersive experience. This allows brands to communicate their message in a way that is more memorable and impactful.

With video’s unparalleled storytelling abilities, video marketing enables you to showcase authenticity and create memorable customer experiences that build brand loyalty.

Plus, when your videos resonate with viewers, they’re more likely to share them across platforms which increases your brand’s visibility and exposure to new customers.

Higher ROI

Thanks to higher retention rates, more conversions, and viral potential, you can invest the same amount (or less) of your marketing budget and get better results. More than 90% of marketers boast good ROI on video content—with 51% saying that video has the best ROI of all their content.

General Video Marketing Statistics

Ready for better ROI? If those benefits didn’t inspire you to expand your video marketing strategy, we bet these video marketing statistics will!

1. 91% of businesses use video as a marketing tool. More businesses are using video than ever before, with 9 out of 10 businesses relying on video as an essential marketing tool. Marketers described video as an ‘important part’ of their overall strategy.

If you aren’t using video already…now’s the time to start.

Hint: personalized video software is the most effective tool to scale your team’s efforts and see quick ROI.

2. Over 87% of video marketers say it helps with increased traffic, sales, and lead generation. It’s no secret that video marketing works. According to Wyzowl, 91% of video marketers say it helps increase traffic, 90% say it helps generate leads, and 87% say it helps increase sales. Bottom line: video marketing gets results.
3. 89% of people say watching a video has convinced them to buy a product or service. Don’t believe the marketers? Ask the consumer. Nearly 9 in 10 individuals have made a purchase as a result of effective video marketing.
4. Adults spend almost six hours per day watching videos. It’s no secret that adults today spend an astounding amount of time online. According to Nielsen, video consumption makes up six hours of the average adult’s day. As customers spend more time watching video online, marketers need to meet them where they are.
5. Long-form videos saw an 11,000% growth over the last ten years. While short-form videos have a high success rate, long-form videos views are growing incredibly fast. Videos longer than 30 minutes saw 11,000% growth in the last ten years, and webinars and live events have also proven to be highly effective.
6. 42% of video marketers spend between $0 and $500 on an average video. Video marketing can be both effective and affordable. With 42% of marketers spending $500 or less (the largest percentage in the study), the ROI on video marketing has the potential to be tremendous.
7. 96% of video marketers say video has increased consumer understanding of their product or service. By providing visual demonstrations and explanations that are easier to understand than text alone, the dynamic nature of videos allows consumers to clearly understand the features, benefits, and usage scenarios of a product or service.
8. Incorporating video into your emails can result in a 300% increase in click rates. Email marketing often outperforms every other marketing channel—but sending videos via email takes the impact of this outreach method to the next level. Adding video to emails can boost clicks by 300%, all while convincing more consumers to buy a product or service and decreasing the number of incoming support calls. We call that a win-win-win.

Personalized Video Statistics

AI Likeness’ personalized AI videos being used for sales & marketing.

9. Personalized videos are 35% more likely to retain viewers than non-personalized videos. Personalized videos are effective at building relationships with employees, customers, partners, and prospects. By addressing the audience directly and catering the content to their preferences and interests, consumers feel connected and emotionally invested in the content.

If you want consumers to engage with your video, make them feel seen. Get started by finding the best personalized video software for your business.

10. Personalized videos can boost conversions by 500%. Personalized videos establish a sense of connection and relevance with consumers, helping to astronomically boost conversions. By demonstrating attentiveness to the consumer’s needs, personalized videos build trust and credibility—ultimately driving higher engagement and conversions.
11. 49% of consumers enjoy the human connection of videos. Marketers should get comfortable in front of a camera! Almost half of consumers prefer watching real humans rather than AI-generated avatars.

But how do you offer personalization at scale? Recording a new video for every recipient isn’t realistic for growing teams. Luckily, AI video generator tools like AI Likeness allow you to record just one video of yourself…and then AI generates hundreds or thousands of videos customized for every recipient. These videos look and sound exactly like you, s